CIUDAD DEL ESTE • PARAGUAY • 30+ YEARS OF EXCELLENCE

A solid distribution platform in Paraguay.

Over three decades importing, representing, and distributing international fragrance, skincare, makeup, and beauty brands in the Paraguayan market.

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OFFICIAL IMPORTER

Via Brasil

International Brand Representation

HAUTE NICHE PERFUMERY • NISHANE

The art of blooming with Meant To Be Seen.

A luminous floral ode inspired by the vibrant energy and glamour of Los Angeles. Masterpiece Extrait de Parfum with cherry blossom notes and unmatched longevity.

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LATEST LAUNCH

Nishane

International Brand Representation

CONTEMPORARY PERFUMERY • PARIS

The pure provocation of Not a Perfume.

A minimalist molecular composition based exclusively on Cetalox. Clean, hypoallergenic, and irreverent. The Parisian icon in Paraguay.

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03 / 04
FRENCH ICON

Juliette Has a Gun

International Brand Representation

ITALIAN HAUTE PARFUMERIE • VENICE

The eternal nobility of Rosa Moceniga Elixir.

An extraordinary infusion of rare Mocenigo roses housed in bottles inspired by ancient Murano glass artistry. The height of Venetian olfactory elegance.

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HAUTE PARFUMERIE

The Merchant of Venice

International Brand Representation

30+
YEARS OF EXCELLENCE
80+
EXCLUSIVE BRANDS
300+
GROUP COLLABORATORS
10
LE PARFUM BOUTIQUES
OUR TRAJECTORY

A trajectory that drives new opportunities.

Founded in 1993, Vía Brasil has built long-term commercial relationships with international brands and a distribution network in Paraguay. Today it continues to expand its portfolio and develop new beauty categories.

Via Brasil Corporate Headquarters in Ciudad del Este Corporate Headquarters • Ciudad del Este
1993

FOUNDATION & FIRST EXCLUSIVITY

The importer is founded, with Marina de Bourbon as its first exclusive representation.

2011

OWN HEADQUARTERS

Inauguration of the corporate building that serves as the company's headquarters today.

2022

LE PARFUM IS BORN

Via Brasil begins developing its own chain of specialized boutiques, taking a strategic step into retail and strengthening its direct connection with consumers.

2026

LE PARFUM CONSOLIDATES ITS LEADERSHIP

Le Parfum positions itself among the leading specialized perfumery chains in Paraguay, consolidating its expansion and nationwide presence.

2027 IN PROGRESS

NEW LOGISTICS HUB

Construction underway for a state-of-the-art 10,000 m² distribution and logistics center.

Portfolio

Our Brands.

We exclusively represent over 80 international brands in Paraguay, bringing together prestigious niche perfumery houses, high-turnover fragrances, and innovative beauty concepts.

A portfolio in constant evolution, connecting international brands with the Paraguayan market.

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Retail Network

Where to Find Our Brands

As official distributor, we direct you to our most prestigious retail partner points across Paraguay.

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Exhibitions & Fairs

Events & Trade Shows

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Stardust MiN New York Launch Launch
September 24 • Asunción

Le Parfum: Senador Reopening & Stardust Launch

Exclusive celebration at Senador boutique unveiling Stardust, the new cosmic creation by New York auteur house MiN New York.

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The Merchant of Venice Rosa Moceniga Haute Parfumerie
August 30 • Asunción

The Merchant of Venice: Rosa Moceniga Elixir

Italian haute parfumerie gathering in Asunción unveiling the opulent Rosa Moceniga Elixir and traditional Murano glass artistry.

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Juliette Has a Gun Asunción Corporate
August 19 • Asunción

Juliette Has a Gun: Institutional Event

Unveiling the contemporary and irreverent Parisian house founded by Romano Ricci to the selective Paraguayan fragrance community.

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Get in Touch with Us

For corporate inquiries, representing new brands, or administrative support, contact our central headquarters.

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Headquarters

Via Brasil Building, Av. Emiliano R. Fernández 144, 11th Floor
Ciudad del Este - Paraguay

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Phone

+595 61 500 123

✉️

Email

info@viabrasil.com.py

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Niche Fragrances

Niche perfumery represents the pinnacle of artistic expression in fragrance. These brands work outside the mass marketing circuit, focusing on the absolute quality of ingredients, the perfumer's creative freedom, and striking narrative concepts.

Our Mayorista commercial approach: We provide official representation and support for boutique stores, premium perfumeries, and luxury spaces in shopping centers. We do not sell retail directly or digitally; each interested party is directed to regional authorized retailers' channels.

Key portfolio niche brands:

Luxury Perfumery

Luxury perfumery hosts iconic brands of global prestige. Combining haute couture, sophisticated bottle designs, and worldwide recognition, these fragrances form the core pillar of the prestige market and enjoy strong demand from a select public.

Our Mayorista commercial approach: We guarantee a continuous flow of authentic imports, full customs clearance with legal security, and large-scale regional distribution with exclusive commercial conditions.

Featured luxury and distribution brands: