News & Events | Via Brasil Importer

Exclusive Launch

September 24 • Senador Boutique, Asunción • Le Parfum • MiN New York

Le Parfum celebrates the reopening of its Senador boutique with the launch of Stardust by MiN New York

On Thursday, September 24, Le Parfum celebrated the reopening of its Senador boutique in Asunción with an exclusive VIP event that also marked the official unveiling of Stardust by MiN New York. The evening gathered influencers and special guests for an immersive journey into the world of artistic niche perfumery.

Inspired by the intimate connection between human essence and the cosmos, Stardust features a sophisticated composition opening with violet, carnation, and airy aldehydes, evolving into a rich floral heart of Egyptian jasmine, Turkish rose, and Tunisian orange blossom, resting on a base of musk, tonka bean, and oakmoss.

The fragrance encapsulates the artistic vision of MiN New York, an auteur house celebrated for crafting evocative olfactory narratives designed to transport the senses.

This celebration marks a new milestone for the Senador boutique, reaffirming Le Parfum and Via Brasil's shared commitment to curating premier global fragrance houses and world-class luxury experiences.

Rosa Moceniga Elixir The Merchant of Venice

Haute Parfumerie

August 30 • Asunción, Paraguay • Le Parfum • The Merchant of Venice

Le Parfum hosts special event for The Merchant of Venice and unveils Rosa Moceniga Elixir in Asunción

On August 30, Le Parfum hosted an exclusive event in Asunción celebrating The Merchant of Venice, the prestigious Italian haute parfumerie house embodying the historical and artistic richness of Venice. The event highlighted Rosa Moceniga Elixir, offering guests an exclusive sensory journey.

Inspired by the rare Mocenigo rose cultivated in the gardens of Villa Mocenigo, the Elixir version presents an intensified, enveloping composition opening with vibrant Sicilian citrus and succulent pear, leading to a rich rose bouquet and warm amber, vanilla, and musk.

The house preserves the timeless romance of ancient Venetian maritime routes, uniting precious raw essences and flacons inspired by centuries of Murano glass craftsmanship.

The gathering strengthened The Merchant of Venice's presence and prestige in the Paraguayan market, sharing its artisanal legacy with regional fragrance connoisseurs.

Corporate Event

August 19 • Asunción, Paraguay • Le Parfum • Juliette Has a Gun

Le Parfum hosts institutional event for Juliette Has a Gun in Asunción

On August 19, Le Parfum organized an exclusive institutional event in Asunción dedicated to Juliette Has a Gun, the French niche fragrance brand celebrated for its contemporary, creative, and irreverent spirit.

Founded by Romano Ricci, the house is distinguished by its innovative approach to perfumery, blending auteur olfactory compositions with creative concepts that champion freedom, individuality, and personal empowerment.

The evening presented the brand's history, visual identity, and positioning, connecting guests with its rebellious ethos and consolidating its footprint in Paraguay.

This event reaffirms Via Brasil and Le Parfum's dedication to elevating international niche brands in Paraguay through memorable institutional gatherings connecting brands, professionals, and connoisseurs.

Launches & Events

Le Parfum celebrates the reopening of its Senador boutique with the launch of Stardust by MiN New York

Le Parfum hosts special event for The Merchant of Venice and unveils Rosa Moceniga Elixir in Asunción

Le Parfum hosts institutional event for Juliette Has a Gun in Asunción