About Us

Learn about our history in the market and our values

We are experts in importing and distributing perfumes.

Via Brasil began its journey in the 1980s as a store specializing in the sale of perfumes and rugs. In 1993, with the start of importing Marina de Bourbon perfumes as the first officially distributed brand, we officially established ourselves as one of the strongest importers and distributors in the country. Today, this brand remains one of the most desired by consumers. In 1997, we expanded our operations with the opening of a sister company in Barueri, São Paulo, strengthening our operations in the Brazilian market.

Between 1993 and 2010, we achieved significant expansion, diversifying our portfolio with new internationally renowned brands. This growth led us in 2010 to build our headquarters, strategically located in the center of Ciudad del Este, a key point for distribution in the region.

Mission

Our mission is to achieve excellence in the quality of our products and services, offering unique experiences to our customers and building lasting trust relationships.

Vision

To be the leading company in the perfume market, recognized for our innovation and exclusivity, committed to customer satisfaction in each of our creations.

Our values

Quality, Sustainability, Integrity, Customer Care, Collaboration

Via Brasil

Our history

Today, we are leaders in the distribution of high-end perfumery, representing iconic brands such as Nishane, Memo, Thameen, among many others. We have a portfolio that includes more than 40 prestigious brands, consolidating us as one of the most outstanding companies in the perfume market. In 2024, we continue to expand our operations covering the local market, where we have several operational points in the capital of the country. One of the main points is located in the Carmelitas neighborhood exclusively dedicated to serving a more demanding audience, such as high-end perfumery.

Looking to the future, the expansion project in the capital will continue to develop with new commercial openings and the launch of our e-commerce, scheduled for 2025, which will allow our customers to enjoy our exclusive fragrances from anywhere in the country.